Jun 03 2013

Coinciding with its recent expansion, Australasian packaging equipment specialist, Emrich, has undergone a brand makeover which includes an updated company name, logo and website.

After being known as Emrich Industries for almost three decades, the company has recently changed its name to Emrich Packaging Machinery Pty Ltd.

“We wanted a name that better describes what we specialise in and ‘Emrich Packaging Machinery’ does exactly that,” said Steve Richardson, Emrich’s Managing Director. “It’s now much easier for prospective customers to find us and to instantly recognise what it is we do.”

Along with the change in company name, Emrich’s logo was refreshed.

“Apart from incorporating our new name, our logo has been updated to more clearly reflect who we are,” said Mr Richardson. “Emrich is a progressive company that offers the latest in quality packaging technology, and our new logo has a modern and clean lined feel to match.”

The new logo features a globe element that Mr Richardson said symbolises the company’s mission to source and supply the best in packaging equipment from around the world.

“Our logo has an engineered, precise look which aligns with the ingenuity and capability of our range of packaging machinery,” he said. “We also chose red for the main accent colour as it signifies strength and energy, and this reflects the quality of our technical and support services.”

Emrich updated its website as part of its branding overhaul.

“We did some research into how our customers search,” said Mr Richardson. “This led us to reorganise our content so visitors can search for packaging machinery to match their products, or they can look at different types of packaging machinery or brands.”

The new website was launched just before the recent AUSPACK PLUS trade event held in Sydney in early May.

“Lots of visitors to our stand had already checked out our new website and we received plenty of positive feedback about it,” said Mr Richardson. “On the updated website, we also included case studies that show the impact of our packaging equipment on a variety of clients’ businesses, and people find this very interesting.”

Mr Richardson said the updated branding and website position the company well for future growth.

“We’re thrilled with our new company name, logo and website,” said Mr Richardson. “With almost thirty years’ experience under our belts, our new brand identify gives a stronger sense of the professionalism, enthusiasm and purpose we bring to the market.”

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